I’m Devine Chardonnay

I’m Devine chardonnay, a family-owned business with a 40-year legacy in the wine distribution industry, came to me to help launch their newest wine, needing support across creative directing the overall branding, design, photography, and website design.

We started with the marketing photography, focusing on both the product and the founders — a mother and her two sons. I pitched a few visual directions and they quickly chose the direction that captures their California roots and that aspirational coastal lifestyle with a relaxed beach day in Manhattan Beach, where their headquarters are based. I brought on Priscilla Iezzi, whose warm, natural style brought the story to life beautifully.

From there, I expanded the visual identity. The label had already been designed, but there was no supporting branding. I developed a muted, earthy palette, sophisticated but modern typography, with soft lines and rounded edges — aiming for something refined yet relaxed to match the tone of the photography and brand story.

We wrapped by designing a clean, inviting website to showcase and sell the new wine, completing a full-circle visual narrative grounded in authenticity and legacy.