Kentucky Americana Triangle Travel Guide

I was approached by Amy Hood of Hoodzpah to help design the interior spreads of the Kentucky Americana Triangle travel guide, which was one piece of a larger project that included a full brand identity and website to help promote tourism in Central and Western Kentucky. The art direction was “Herb Lester” and I responded “say no more.”

I brought in some injections of color to break up the different attractions, sprinkled in some small flairs of personality, while still allowing the illustrations to be the star of the show. Balancing all the elements felt like solving a big, layered puzzle, but in the end, it came together seamlessly.