I’m Victoria Alvarez, a Creative Strategist + Art Director + Designer based outside of Los Angeles, specializing in brand identity, editorial, and experiential design.

The first seven years of my career were spent as a designer at a magazine with a tiny, but mighty creative department. The next five years were spent at a marketing agency on another lean team. Quickly, I learned that you must jump in wherever needed and to not shy away from a challenge. And, you always better be thinking about the bigger picture: what is the purpose, what are the goals, and how do we generate a reaction?

Late 2024, I realized my goals were much bigger than what was currently being offered to me, so I took it upon myself to take the leap to leave my steady job and open my own creative studio.

Since then, I’ve built strong and meaningful relationships that have led to consistent repeat clients and/or client referrals. I’ve, also, built an incredible community of other creatives that have become the most solid network of trusted creative freelancers I can tap whenever something is out of my creative expertise or just need an extra hand to get the job done.

With such a diverse background of creative experience, I’ve learned to creatively problem solve across nearly all touchpoints of a brand and ways in which brands can holistically continue to build current audience adoration while also attracting new and repeat loyalists.