Dunkin' Regatta

Dunkin’ was looking for creative strategy and brand identity concepts for a experiential brand activation that they were doing at the annual Head of the Charles Regatta (HOCR) in Boston, Massachusetts. In collaboration with Taylor Richmond, I helped design the initial concepts for logo lockups, patterns, icons, branded merch, and giveaways that ultimately got passed to the Dunkin’ production agency to develop to completion.