EXPERIENTIAL
Primark VIP Party
The Primark VIP party was the crème de la crème.
We drenched the Herald Square store in Primark blue and rolled out the blue carpet to usher in stars like Sarah Jessica Parker, Andy Cohen, Jonathan van Ness, Winnie Harlow, Coco Rocha, Emily Ratajkowski, Maura Higgins, to preview the store before its official grand opening.
I helped design signage, bar wraps, menus, and even obsessing over which blue swatch to choose for the curtain at the step and repeat.
The event was hosted by Derek Blasberg and featured a DJ set by Kim Petras. Truly iconic!
CREDITS
Levi Jacobson: Account Director
Ekom Sam: Accounts
Jason Witkes: VP of Production
Jake McCready: Production
Layne Armstrong: Production
Katie Copeland: Creative Director
Victoria Alvarez: Art Direction + Design
AGENCY
CNC Agency (Coffee 'n Clothes)
