LOGO + BRANDING + STRATEGY
Sisterly Magazine
The Founder and Editor-in-Chief of Sisterly Magazine, Rikka Logan, reached out about designing a brand identity for her new magazine.
Sisterly Magazine is all about the warmth of sisterly guidance, intimacy within close friendships, and slow, intentional living. I wanted to maintain a balance of trust and warmth by utilizing editorial serif fonts, while mixing in tactile qualities and nostalgic touches.
I tapped Alyssa DeStefano of Ascend Brand Studio to create custom brand illustrations to further that warm, intimate feel of notes between friends.
I helped establish a suite of logos and a type and color system that translates seamless across print and digital.
“Working with Victoria has been such a wonderful experience. She took the vision for Sisterly and translated it into a brand identity that feels even more beautiful, thoughtful, and aligned than I could have imagined. She also brought valuable guidance specific to the magazine world that I wouldn’t have known on my own, which made the entire process feel so much stronger and more informed.
Beyond her talent, she was organized, communicative, and a joy to collaborate with throughout the process. I’m so grateful for her work and would wholeheartedly recommend her to anyone looking for a designer who blends artistry, strategy, and genuine care for her clients.”
RIKKA LOGAN,
FOUNDER + EDITOR-IN-CHIEF, SISTERLY MAGAZINE
